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Data Visualization: When Data Speaks Business
The concept of data visualization has historically been related to the field of business intelligence (BI). Recently, it has gained importance as organizations extend their use of BI and ask for improved ways to synthesize large volumes of data to identify and effectively deliver valuable information. The core asset of every organization is its data. For many organizations, data visualization is a practice that involves not only specific tools but also key techniques, procedures, and rules. The objective is to ensure the best use of existing tools for extending discovery, gaining knowledge, and improving the decision-making process at all organizational levels. As such, this report considers the important effects of having good data visualization practices. It then analyzes some of the features, functions, and advantages of IBM Cognos Business Intelligence for improving the data visualization and data delivery process.